Sandrinas
2025
For Sandrinas, an art and craft creator, I implemented a lead-capture and automated coupon system similar to the one created for Alen Leathercraft.
A website popup invited visitors to join the mailing list for a 10% discount. Submission triggered a workflow that saved the contact, checked whether a coupon had already been issued, and branched accordingly — creating a WooCommerce coupon, sending a personalised email with a store link, notifying Sandrinas, and later removing expired coupons.
Client
Sandrinas
The lead and coupon status were retained in the CRM, so the system could distinguish a new subscriber from someone who had already received the offer.
Submission triggered an automated workflow that saved the contact, checked whether a coupon had already been issued, and branched accordingly.
For new subscribers: update the contact, create a WooCommerce coupon, send email, wait for the validity period, then delete the coupon. If a coupon already existed, follow the existing-contact path without issuing another.
A personalised email was sent automatically with the discount code and a direct link back to the Sandrinas online store.
Manual handling of each new subscriber was no longer required.
The workflow included an internal notification so Sandrinas could be informed when a new person joined the mailing list.
A website popup invited visitors to join the Sandrinas mailing list in exchange for a 10% discount on their next purchase.
It collected contact details and consent for communication. Form submission became the trigger for the downstream automation.
The system generated a WooCommerce coupon with a limited validity period and single-use restriction, and stored the coupon information with the contact.
After the coupon period expired, the automation could also remove the WooCommerce coupon, keeping the store’s discount system clean.